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Samuel Cox has been travelling to Africa for 18 years and spent a year teaching wildlife photography and conservation for African Impact. During this time, he’s become increasingly aware of the blinkered approach most tourists have to African wildlife.


When looking for animals on safari, for example, the Big 5 is always at the top of the list. Underdogs such as the honey badger have won some appreciation, thanks to the internet. But, there are still many other creatures who deserve more attention. You could say they simply need better PR.